Representative Projects

For Big Four firm’s global banking and capital markets practice – To help the client test a service offering and build a thought leadership program, Laura and team designed and managed a market research study, and developed an integrated marketing program. Project scope included client interviews, analysis of research, presentation of findings and development of targeted thought leadership and business development program to increase visibility and revenues in this sector.

For elite Wall Street law firm – During an 18 month assignment, we interviewed top clients of the firm and recommended strategic marketing initiatives for selected practices to grow client relationships.  Next, we developed a framework and oversaw the construction of a redesigned marketing support organization and infrastructure to significantly upgrade the firm’s in-house capabilities.

For an AmLaw 100 Chicago-based law firm – To help two separate practice groups refine their market approach and enhance their service to clients, we conducted interviews with clients and key influencers. Based on the research, we developed marketing and business development programs designed to increase market share and improve the competitive profile.

For The Conference Board –

• Managing Return on Marketing Investment Research Working Group, 2007. Laura developed the concept and serves as leader of ad hoc research working group.
   
• Laura is co-author of the monograph, Managing Customer Data for Strategic Advantage, based on primary research conducted by The Conference Board.
   
• Laura has served as a conference program director, identifying conference topics, designing programs, selling sponsorships, and managing relationships with speakers and sponsors.

For Fortune Conferences – Laura is an advisor on program design and execution, including managing relationships with speakers and developing scripts for Fortune editors and conference chairs.

For Bay City Capital –  Laura has been an advisor to the Strategic Advisory Services group for this private merchant bank specializing in emerging early stage life sciences investments. She participated in all phases of client engagements including business development, project scoping, client relationship management, content development and presentation of findings.

For CSC Consulting – The firm’s business development teams were hampered by the lack of a consistent and disciplined selling methodology.  Laura served on a “hot team” to address the issue. The team designed new business processes grounded in best practices, developed customer satisfaction measurements, created a series of tool kits and process guides, and articulated a marketplace differentiation based on a distinctive service experience.